Sunday, August 8, 2010

Does A Higher Alcohol Content Appeal To You?

A few nights ago, we got to have dinner with a couple old friends from St. Louis who were in town on vacation. We went to a microbrewery for food and fun and had a really great time. It also gave me a little pause to raise an awareness eyebrow.

Once we were seated, our waiter started to list off the different beers they brew. The first three (the stout, the red and the porter), he listed as their most popular due to their alcohol content at 8%. This, I found interesting.

He didn't comment on their flavor, on the hoppiness, the finish-just their alcohol content. And said their most popular were the highest alcohol content.

Unless someone is specifically looking to get rip roaring intoxicated, is there a point in discussing how high the alcohol content is? Beer nerds love this, heck, my geekiness makes me want to know everything, but to discuss a beer's popularity based on it's high alcohol content just seems like something a customer doesn't necessarily need to know.

Tuesday, August 3, 2010

Hotel Parties Just Got A Little Harder!

Back when I was a minor, there were quite a few hotel parties. Sometimes, a person would book a hotel room for the night with the sole purpose of getting drunk and staying the night. Good to keep any drunk drivers off the road, but in retrospect, since people would stop by for a few drinks, it may have put more drunk drivers ON the road. Plus, hotels, especially nicer hotels, have had the bar right in the room. With the ability to order specialized beverages and sacks to the room, well, you can tell the ease with which minors can get their hands on alcohol.

Now, in my professional career, I spend nearly 100 nights per year in hotel rooms. I'm a member of every rewards program under the sun and, subsequentally, I get every E mail special that comes along. This week, I was glad to see Hilton hotels put a disclaimer in their E mail update that all Hilton properties comply with the drinking laws of that state or jurisdiction. For an international company, this is a big policy. Just wanted to give a shout to Hilton properties for helping to keep underaged drinkers from having easy access to alcohol in their hotels.