Yesterday, I received the monthly E newsletter from my alma mater, Missouri State University.
Colleges are known for partying, heavy drinking, scenes from "Animal House"...all that stuff that post-college grads smile at, shake their heads in wistful amusement and think, "Man, it's a wonder no one was killed."
Colleges and universities don't typically promote their drinking stats, mainly because they're usually so disturbing. It's well known how much drinking goes on in colleges, but no one uses anything to do with booze as something to better the face of the university. Except maybe my alma mater...
When I received the E newsletter, there was an article about how Missouri State wines win medals in a regional competition. What?
Turns out, one of the branch campuses of Missouri state has a vineyard and winery called Mountain Grove Cellars. Wine from MGC was entered in a wine competition in Indiana recently and won.
It's interesting how different alcohols are "acceptable" due to the culture surrounding them. Wine is considered a classy, social beverage for celebrating, etc. But if there was a brewing contest, would anyone be proud of that? Or if someone was distilling their own whiskey, would that be something to brag about? Doubtful.
No college would ever think of promoting their university while promoting how good their alcohol is UNLESS that alcohol is wine. Just interesting cultural and sociological observations about college drinking and creation of alcohol...
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