Imagine parents being in the car with teen drivers, even when the parents are at home. Star Trek tech, right? Well, not so much.
American Family Insurance now offers a free video camera to it's customers to install in the cars of teens. The camera is triggered by erratic driving, speed, jerky movements, etc. It then records the 8 seconds before and after, then the video is E mailed to the parents of the teen driver.
This is a teaching moment for parents, but will teen drivers see it as such? Or, will they think it's simply a way for parents to spy on kids?
As accidents are the #1 cause of death for teens, do parents really care if the kids think it's spying? The goal is to keep kids alive - by whatever means necessary. Many traffic safety experts say people need five years of driving experience (if they start driving at 16 years of age) before they are truly adept at the skill of operating a motor vehicle. If, during those five years, a parent can learn the good and bad driving habits of their child, it makes sense that they can use the videos to point out to teens where they need to pay more attention, reduce speed, be more aware, etc.
Props to American Family Insurance for using technology to help promote safe driving habits among teens!
Wednesday, April 2, 2008
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